Presenters Think This is an Impressive Strategy, But It’s Not!

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1. Identify the takeaway(s) you want for the audience.

Ask yourself what the ultimate goal is for everyone once you finish with your presentation. For instance …

  • Do you want them to become better versed at strategies for using social media to promote their businesses?
  • Do you want them to know how to become more inclusive leaders?
  • Do you want them to know the benefits of becoming published authors?

2. Identify the three to five pieces of information you can provide that will help your listeners reach that ultimate goal.

Keep in mind these pieces of information need to be easy to understand or at least delivered in an easy-to-understand fashion. They need to be pieces of information that the audience can immediately use, or they should sound like practices they can immediately and easily put into place. And the information needs to be simple and easy to understand; think A. What is it? B. How do I use it/do it? C. Why is important?

  • What are the three to five pieces of information they can immediately use as strategies to promote their businesses on social media?:
  • What are the three to five pieces of information they can immediately put in place to practice being more inclusive leaders?:
  • What are the three to five pieces of information they can immediately see as an advantage to being published authors?:
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3. Finally, give those three to five pieces of information and only that information plus a call-to-action (CTA).

With the CTA, ask yourself “What do I need them to do now to further the learning?” You can …

  • Provide them with a complimentary analysis of one of their social media profiles, then make one or two recommendations for how the profile can be improved.
  • Direct them to a link to order your book or read your blog, which contains more information that will help them understand/implement strategies for how to be a more inclusive leader, and invite them to your next inclusive leader bootcamp.
  • Provide them with a complimentary discovery call to explore their book ideas as well as a free download to help them get started with writing their manuscript.

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